MICRO VIDEO
selected example
Topic area: Performance Management Process
2-3 minute video lessons examining a variety of topics such as effective meeting management and providing feedback within performance review conversations
My Role: Lead Designer
Modality: Web, mobile
Formats: Animation, video
Business Issue: Managers and employees needed training faster and on-demand, rather than waiting for an ILT class. Generic/off-the-shelf video content didn’t match the culture.
Skills Used: Project management, script editing, approving storyboards, gathering talent, directing video shots, marketing and communications strategy, vendor management
Results: 1,500+ views per year, per topic, 5% bounce rate average (lower % = better), level 2 & 3 evals revealed 25% increase in targeted behaviors adopted.
