Social Learning vLog
In an age where watching a quick video is often the gateway to understanding key concepts or consuming new information quickly, vlogging (video blogging) is an ideal modality to help deliver training to employees. Going one step further, I combined interviews, of employee role models within the organization, with online community voting, and then invited the entire employee population to comment and rate each episode. Below are just two of the many vlogs my team and I launched. In the examples below, each vlog addresses the art and science of effective management and career development. I enjoyed blending creative writing, micro video lessons, and voice-over acting to engage employees beyond classroom training. Monthly posts were anticipated by subscribers, and the fun part for the team and I was watching to see which episodes were the favorites as they ranked above the others.
selected screenshots
Topic: Career Development
My Role: L&D Lead, SME-Wrangler
Business Issue: Employees were looking outside rather than inside the organization to find best practices for career development.
Modalities: Online, asynchronous
Format: Video and text
Objectives
Highlight employee career journeys
Provide career guidance
Create a library of on-demand topics
Introduce a rating system
Results: First year launched 50 narrated videos. Adoption rate: ~1,000 subscribers in first year.
Topic: Giving Recognition: A How-To Guide for Managers
My Role: Program Manager
Business Issue: On-demand content supporting best practices in recognizing employees did not exist.
Modalities: Online, asynchronous
Format: Video and text
Objectives
Highlight internal, trusted managers’ role modeling on giving appropriate recognition
Provide “how to” content via stories
Create subscription-based learning
Activate a new online community
Results: First year, launched one video blog per month. Adoption: ~1,500 subscribers in first two years.